National Association Independent Wild Bird Stores

National Association Independent Wild Bird Stores
Our Goal: To gain more customers, who buy more products, more often, at higher margins

Backyard Birding
Bringing the love of nature
to one family at a time.

A Resource

Lizzie Mae's Bird Seed

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Let us help you

THE MENU

We invite and welcome your support

COMMENTARY:
Some Suggestions

For increasing your customer base:

Implement a customer referral system (Birding Buddy)

Use direct mail (Newsletter)

Use telemarketing (Phone Survey Program)

Run Special Events (Binocular Cleaning)

Use Public Relations (Newspaper Resource)

Advertise (Newspaper, Magazine)

Provide higher than expected level of service

For increasing Average Transaction:

Use up-selling and cross-sell techniques
Offer point-of-sale promotions
Package complementary products (Hummingbird feeder and Nectar)
Take advantage of vendor special pricing programs to increase margin
Constantly review your cost/sell ratio

For increasing Frequency of Purchases:

Communicate with your customers to maintain a positive relationship
Run 'Special Event Sales and Promotions" for leading customers
Develop products you can recommend to customers following a purchase
Offer price inducements for multiple purchases (Wild Bird Feed Punch Card)

John

The National Association of Independent Wild Bird Stores is a group of almost 600 wild bird speciality store owners seeking to increase their market share by exchanging information they have found helpful in building a successful store operation.The group is lead by John F. Gardner who has over 36 years of experience in the backyard birding business. His experience includes store owner, wholesaler, franchisor, author, and consultant.NAIWBS's primary method of communication is our birding blog, periodic eNewsletters plus various publications and posters. Please feel free to email for more information.