Mitch Whiten editor of 'Birding Business' recently said "This economy will shakedown the retail sector... Some will struggle. And a great middling group...will cease to exist."

So - where do you think you might fall in this coming economic scenario?
One of the struggling, One of those succeeding, or will your store cease to exist?

I have been in the backyard birding business for thirty one years. I lived through more downturns than I care to admit. But I survived each one and went on to something bigger and better in the birding industry.

In the process I learned a great deal about the Wild Bird Speciality Retail business. What I learned from those experiences is now available to help you weather the coming economic storm in the form of a series of Birding Business related books.

My latest effort to help store owners is a two part series titled "Gearing Up for Greater Sales".

Book one is a 60 page book containing a group of brief yet important concepts designed to stimulate your thoughts on operating a successful wild bird related retail store. It is deliberately not complicated or a tome on retailing. It is a series of quick, simple, thought provoking concepts to help you increase sales and operate efficiently and successfully.

Contents: Book One

1. Key words in retail store operations


Why - Attitude - Image - Growth - Value - Inventory - Goals - Mortality

2. Learning the Fundamentals

Customer List - Marketing - Sales Pitch - Sales Technique - Invite Customers - Displays - Delight - Promotion - Commitment - Competition - Sell Results - Wish List - Inventory - Existing Customers - Thank You - Advertising - Communicate - Perception - Tracking Numbers - Actions - Critical Areas - Planning - On its Own

3. Strategies and Tactics
Relationships - Returns - Second Sale - Inside Signs - Show & Tell - Law of Seven - Law of Three - Price Sensitivity - Sales Technique - Why people don't buy - Co-Op Advertising - Two Words - Excuse for Promotion - Too Much

Your satisfaction with this book is guaranteed. OK! so the lawyers won't let me guarantee the level of success you achieve by using the information contained in this publication because that depends entirely on what you do with the information, but I can guarantee that if you read the material over carefully and decide it falls below your expectations, I will refund your money. (The fine print. You have 30 days to decide, after that 'PayPal' closes the transaction and it becomes final.)

Buy Now - For Immediate Download

Gearing Up for Greater Sales
Help during times when things need a boost.

(Price $ 20.00) This publication is available for immediate eBook (Adobe PDF) download. To take advantage of this option be sure to hit the orange box that says at the bottom of the 'payment page where they invite you to open a pay pal account following the Ok to pay transaction. This will take you to the download site. If you have any trouble email me

To Learn More about Book Two:
Successful Promotions used by owners of Wild Bird Speciality Stores.
Go Here

If you have any questions, contact me.
If you wish to pay by check email me and we can arrange that option
 John

No guarantees are made or implied regarding your business success based on the information contained in these publications.