How To:
Market and Sell Wild Bird Food

This how to manual discusses the various aspects of marketing surrounding the promotion and sale of wild bird foods. It covers the topic by addressing these critical areas:

  • Who are your customers?
  • Sales and marketing philosophy
  • The many categories of Wild Bird Food.
  • Product selection to meet customer needs.
  • Selling sunflowers in a competitive market.
  • Results of a survey on mark up.
  • The keys to quality products and customer satisfaction.
  • Sanitation and Storage at the store and customers home.

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Sample From Section 3:

Selling Sunflowers in a Competitive Market:

Begin preparing yourself for the selling process by acknowledging that wild bird seeds fall into two categories:

Commodities and Value Added.

Commodities are a base product that is usually sold as is. A value added product is a product that has been improved because of some process that has been added to the product.

Birders and store owners tend to think of sunflowers and thistle as commodities. Consequently they view them as very price sensitive. Thinking of any product as a commodity is a mistake. It clouds your judgment and preconditions the way and the price you relate to a product.

Think of every product in terms of what makes it different. What adds value?

For example: Think in terms that not all sunflowers are the same. They can be commodities, but they can also be a value added product that deserves a higher price and markup. To get that higher markup think value added and forget commodity.

Remember from earlier: Black Oil Sunflowers are sold in four categories: These include...... -

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