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Birding Business Publications
Here are some of the best products - handpicked to bring you the maximum success in your Wild Bird Business. These were used by Franchisees of Wild Bird Marketplace and represent 10 years of research and development. John  We use Pay Pal, but you do not have to be a member of Pay Pal or join Pay Pal to purchase these materials. 
If you prefer to pay by check contact me and that option can be arranged.
No guarantees are made or implied regarding your business success based on the information contained in these publications.
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SATISFACTION GUARANTEED: The lawyers won't let me guarantee the level of success you achieve by using the information contained in these publications because that depends entirely on what you do with the information, but I can guarantee that if you read the material over carefully and decide it falls below your expectations, I will refund your money. (The fine print. You have 30 days to decide, after that 'PayPal' closes the transaction and it becomes final.) Gearing Up for Greater Sales Help during times when things need a boost. Check out this new book availabe from Amazon Books, from Create Space, and other book outlets.
Successful Promotions
This formula is based on a system for conducting a successful sidewalk sale. It was developed by Mark Wilkerson and was formalized as a manual for Wild Bird Marketplace Franchisees. The formula outlined in this manual has been proven many times over the years and in cases where it was followed it has resulted in gross sales for a weekend exceeding $9,000. You might say its just a sidewalk sale. But time and sales have proven that when this method is properly executed it is a cash cow. (Price $ 25.00) This publication is available for immediate eBook (Adobe PDF) download. To take advantage of this option be sure to hit the orange box that says at the bottom of the 'payment page where they invite you to open a pay pal account following the Ok to pay transaction. This will take you to the download site. If you have any trouble email us
Advertising should be one of your major expenses. Personally I would not consider operating a Wild Bird Store without budgeting at minimum 8% of gross sales toward advertising and promotion. When making that kind of financial commitment you cannot afford to make mistakes. Information is critical. This manual covers:
My advice. Don't start advertising until after you read this manual. (Price $ 25.00) This publication is available for immediate eBook (Adobe PDF) download. To take advantage of this option be sure to hit the orange box that says at the bottom of the 'payment page where they invite you to open a pay pal account following the Ok to pay transaction. This will take you to the download site. If you have any trouble email us
Don't even think about opening a Wild Bird Store and making a $100,000 investment without reading this manual. This manual is based on a manual used by one of the country's largest retail location specialists. We were able to purchase permission to make modifications for potential wild bird stores and then re-print the manual for their use. Using this Location Location Manual you can begin a step by step look at a process similar to what some of the largest and fastest growing franchisors and retailers in the world use to select their own real estate locations. When selecting a site for your store a simple mistake could cost you thousands. This is an indispensable manual for someone looking to opening a wild bird retail store. (Price $ 20.00) This publication is available for immediate eBook (Adobe PDF) download. To take advantage of this option be sure to hit the orange box that says at the bottom of the 'payment page where they invite you to open a pay pal account following the Ok to pay transaction. This will take you to the download site. If you have any trouble email us
Available in paper format only You're ready to open your very own Wild Bird Store. The Realtor is offering you a plain vanilla box. How are you going to lay it out and how much is it going to cost? Depends on who you get to do the job, you and a few friends or the carpenters and merchandisers. No matter which way you go, you need a good background in wild bird store layout and design. This manual explains in detail (text, diagrams, blueprint, photos) the ins and outs of wild bird speciality store layout and design. It is designed to save you hundreds if not thousands of dollars. It is not pie in the sky. It is based on 10 years and 40 store openings worth of experience. This manual is divided into three sections: The Design and Layout Sequence, The Start up Sequence and the Build Out Sequence. With a few carpenter skills and imagination you can make your store inviting and exciting to customers at a very reasonable cost. If you don't have the few carpentry skills with this book you will at very least know what needs to be done and the way to do it. Either way this book will save you a lot of dollars in the layout and design of your store. ($ 60.00 plus $4.05 shipping. Not available as download)
Available in paper format Your Wild Bird Store is open. The next thing is to operate the store in such a way as to have first years sales in excess of $154,285.00. (A real number of a store using this system) In this manual you will find ideas, suggestions and techniques to help you week by week through your initial 26 weeks of operation. These are proven ideas. Ideas and suggestions that have helped stores achieve first year sales in excess of $160,000. For new stores it is a must have manual. For existing stores it is a great check list to help you increase improve the overall operation of your store. ($ 65.00 plus $4.05 shipping. Not available as download)
When was the last time you reviewed your pricing policy? Do you consider your pricing an accounting function or is it a marketing function? Have you segmented your shoppers? Are you pricing to the proper segment? How about figuring in your costs when setting price. Are you covering all the factors involved in operating your store? Leave something out and you loose money! Are you familiar with what I call the Sam Walton rounding system? It leaves your customers feeling you are giving them the best price available. If you cut prices by 10% how much must you increase sales to maintain gross profit? Better find out before you hold a sale.
Do you know why markdowns were invented? ? ?
(Price $ 10.00) This publication is available for immediate eBook (Adobe PDF) download. To take advantage of this option be sure to hit the orange box that says at the bottom of the 'payment page where they invite you to open a pay pal account following the Ok to pay transaction. This will take you to the download site. If you have any trouble email us
This manual (The First in a Series) discusses the various aspects of the marketing and sale of wild bird feeds. The manual expands on the topic by discussing the five kinds of sunflower seed; the importance of value added products; gourmet seeds and exotic seeds; the importance of sanitation; and other topics designed to help you sell more wild bird feed to your customers.
(Price $ 10.00 - This publication is available for immediate eBook (Adobe PDF) download. To take advantage of this option be sure to hit the orange box that says at the bottom of the 'payment page where they invite you to open a pay pal account following the Ok to pay transaction. This will take you to the download site. If you have any trouble email us
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The Wilkerson Formula
Newspaper Advertising Planner
Truckload Bird Feed Sale 
Location - Location - Location
Store Layout and Design Manual ©
Taking Flight ©
A short course in Pricing for Profit 
How To: