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Birding Business Publications

Here are some of the best products - handpicked to bring you the maximum success in your Wild Bird Business. These were used by Franchisees of Wild Bird Marketplace and represent 10 years of research and development.

John



We use Pay Pal, but you do not have to be a member of Pay Pal or join Pay Pal to purchase these materials.
If you prefer to pay by check contact me and that option can be arranged.

No guarantees are made or implied regarding your business success based on the information contained in these publications.








SATISFACTION GUARANTEED: The lawyers won't let me guarantee the level of success you achieve by using the information contained in these publications because that depends entirely on what you do with the information, but I can guarantee that if you read the material over carefully and decide it falls below your expectations, I will refund your money.
(The fine print. You have 30 days to decide, after that 'PayPal' closes the transaction and it becomes final.)
NEW . . .
1. Gearing Up for Greater Sales
Help during times when things need a boost.
Check out this new book

2. Successful Promotions
Fifty two distinct marketing promotions designed to help you get more customers to purchase more products, more often, at higher profit margins.
Check out this second new book


The Wilkerson Formula
How to make $9,000 on a weekend

This formula is based on a system for conducting a successful sidewalk sale. It was developed by Mark Wilkerson and was formalized as a manual for Wild Bird Marketplace Franchisees.

The formula outlined in this manual has been proven many times over the years and in cases where it was followed it has resulted in gross sales for a weekend exceeding $9,000.

You might say its just a sidewalk sale. But time and sales have proven that when this method is properly executed it is a cash cow.

(Price $ 20.00) This publication is available for immediate eBook (Adobe PDF) download. To take advantage of this option be sure to hit the orange box that says at the bottom of the 'payment page where they invite you to open a pay pal account following the Ok to pay transaction. This will take you to the download site. If you have any trouble email us


Newspaper Advertising Planner
Spend your dollars wisely.

Advertising should be one of your major expenses. Personally I would not consider operating a Wild Bird Store without budgeting at minimum 8% of gross sales toward advertising and promotion.

When making that kind of financial commitment you cannot afford to make mistakes. Information is critical. This manual covers:

  • Building relationships with customers,
  • Your advertising budget,
  • A checklist for creating an advertisement.
  • Illustrations and directions for building an advertisement.

My advice. Don't start advertising until after you read this manual.

(Price $ 20.00) This publication is available for immediate eBook (Adobe PDF) download. To take advantage of this option be sure to hit the orange box that says at the bottom of the 'payment page where they invite you to open a pay pal account following the Ok to pay transaction. This will take you to the download site. If you have any trouble email us


Truckload Bird Feed Sale
Click here for information on how to have bird food sales of $16,500 on a Saturday.


Location - Location - Location
How the big boys do it.

Don't even think about opening a Wild Bird Store and making a $100,000 investment without reading this manual.

This manual is based on a manual used by one of the country's largest retail location specialists. We were able to purchase permission to make modifications for potential wild bird stores and then re-print the manual for their use.

Using this Location Location Manual you can begin a step by step look at a process similar to what some of the largest and fastest growing franchisors and retailers in the world use to select their own real estate locations. When selecting a site for your store a simple mistake could cost you thousands. This is an indispensable manual for someone looking to opening a wild bird retail store.

(Price $ 20.00) This publication is available for immediate eBook (Adobe PDF) download. To take advantage of this option be sure to hit the orange box that says at the bottom of the 'payment page where they invite you to open a pay pal account following the Ok to pay transaction. This will take you to the download site. If you have any trouble email us


A short course in Pricing for Profit
Don't be a slave to formulas and miss additional profits.

When was the last time you reviewed your pricing policy?

Do you consider your pricing an accounting function or is it a marketing function? Have you segmented your shoppers? Are you pricing to the proper segment?

How about figuring in your costs when setting price. Are you covering all the factors involved in operating your store? Leave something out and you loose money!

Are you familiar with what I call the Sam Walton rounding system? It leaves your customers feeling you are giving them the best price available.

If you cut prices by 10% how much must you increase sales to maintain gross profit? Better find out before you hold a sale.

Do you know why markdowns were invented? ? ?

(Price $ 10.00) This publication is available for immediate eBook (Adobe PDF) download. To take advantage of this option be sure to hit the orange box that says at the bottom of the 'payment page where they invite you to open a pay pal account following the Ok to pay transaction. This will take you to the download site. If you have any trouble email us


How To:
Market and Sell Wild Bird Food

This manual (The First in a Series) discusses the various aspects of the marketing and sale of wild bird feeds. The manual expands on the topic by discussing the five kinds of sunflower seed; the importance of value added products; gourmet seeds and exotic seeds; the importance of sanitation; and other topics designed to help you sell more wild bird feed to your customers.

(Price $ 10.00 - This publication is available for immediate eBook (Adobe PDF) download. To take advantage of this option be sure to hit the orange box that says at the bottom of the 'payment page where they invite you to open a pay pal account following the Ok to pay transaction. This will take you to the download site. If you have any trouble email us


Bird House Preference ChartOur Birding Posters.
are now available for purchase. We are making 6 of the most popular out of the 18 posters in our collection available. Over the course of the year will will making several more available.
To look over the selection Go Here

Page updated 7/9/2009