Inventory is a reflection of the niche you have carved out for your store. It should speak to your customers as: Unique, Meeting their needs Color Size Function Innovative Priced reasonably Changing. No discussion of inventory can be complete without reminding you how important it is that: You determine a target turnover rate for your store by month and by season. You track inventory turns. You keep your inventory in line with sale cycles. Be sure your inventory meets your customer needs and wants Tip: Keep in mind an old saying when cash gets tight, and it will - ‘There is money lying on the floor’ (It’s called inventory.)