SEASONAL SALES STRATEGY

December - Holiday Promotion - Reindeer Feed

One of our members has concocted a secret Reindeer feed that he has decided to share with other wild bird stores.

Through much research he has found that tiny reindeer who know how to fly love his store premium mix of wild bird feed. He has taken this information and begun to give a free bag of the this "Reindeer Mix" to children who accompany their parents into his store. This way children can not only feed Santa cookies, but Santa's reindeer this holiday season.

Here is a sample of the card he attaches to the bag of seed he distributes.

REINDEER FOOD
Tis the night before Christmas
and since every year you feed Santa Claus
now feed his Reindeer !

Instructions

  1. Wait until Christmas Eve
  2. Open bag and sprinkle Reindeer food on the lawn
  3. Hop into bed
  4. Shhh! Listen for Santa Claus!
  5. Close your eyes tight and watch the Sugar Plums dance

Contents
Enough Reindeer food for 8 tiny Reindeer.

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