Form vs Function: A look at tube feeders.

Marketing is more than just advertising. It is providing your customer with enough information to make an informed decision and also give him/her a reason to desire the benefit of their purchase sooner rather than later. One way to do this is by using a story or interesting fact in your sales presentation. Consider a tube feeder. What do you see when you look at a tube feeder ? Personally I see a shrub. Yes - A shrub. Similar to the Viburnum shown to the right. Let me explain why: Notice the shrub. It has a stem, twigs and some seed pods. Now look at the feeder. Consider the tube as a stem. The ports are the seed pods. The perch is a twig. So Form follows Function. A tube feeder represents a shrub. Next time a customer comes in saying that he/she put mixed seed into a tube feeder and the birds picked out a seed and scatter the rest on the ground remind her/him that a tube feeder is like a shrub. Birds expect and nature provides just one seed on each shrub. So if form is to follow function then a tube feeder should only be filled with one type of seed. A great explanation, and sales tool to explain why a customer needs more than one tube feeder. Disclaimer: The contents of this newsletter are provided as is. There are no express or implied income or performance claims made herein. Your business success is dependent of many factors including such things as your resources, commitment, skills and ability. All trademarks are the property of their respective holder. Copyright © John F. Gardner. All rights reserved. Reproduction in whole or in part without permission is prohibited. To contact us via email use this address: editor@naiwbs.com