Daily:

• Promptly greet every customer. You should be able to greet your top 100 customers by name.
• Include ‘Cross Selling’ with every customer.
• Check to make sure every customer is offered the opportunity to be on the mailing list.
• Use a ‘bounce back’ with customers.
• Provide a ‘discount’ program for Seniors, Audubon members and Local Bird Club members
• Make it easy for your customer to recommend you to friends (example: Birding Buddy)
• Ask your customers to recommend you to their friends
• Follow up every sale over $ 50.00.
• Spend at least one half hour per day prospecting for new customers using such technique as the ‘Telephone Survey’.

• Build your mailing list with activities like mailing 100 or more postcards to potential customers offering them a FREE 5 lb bag of Feed for coming in and signing up on your mailing list. (Make use of your cross selling skills)

• Advertise your store in the local newspaper using the AIDA or PPPP Formula.
• Shop one of your competitors.
• Look for ways to commit ‘news’
• Review your customer sales activity to learn who are the top 15% of your customers. (Do something to make them feel special)

• Review your customer sales report for people on your customer list who have not shopped your store this month - Not to remove them from the list - but to do a special mailing to invite them to come in and see what’s new.
• Pick out 25 active customers and survey them for input to make you store better.
• Do a monthly mailing to keep in touch with all your customers. (Postcard, Flyer, Newsletter, etc.).
• Implement the monthly ‘Theme Marketing Program”.
• Hold at least one program, event, or activity designed to make people feel your store is a fun place to shop

• Clean up, fix up, re-design. Give your store a fresh, exciting, look for the season.
• Review your inventory mix. Dump products that do poorly, bring in new products